Speaker
Description
Theoretical Background and Objective: This study examines how digital media in Ireland frames online grooming, a digital exploitation issue where adults target minors for abuse. Using framing theory, which shows how media can shape public perceptions by highlighting certain story aspects, this research analyses the role of media in Ireland in influencing awareness, policy discourse, and ethical standards on this topic.
Methodology: This study utilises a computer-assisted text and framing analysis to investigate how digital media in Ireland, including daily and weekly publications, frame online grooming. Guided by keywords such as “online grooming” and “cyber-grooming,” MaxQDA software will identify frames based on language, tone, and themes related to victim protection, accountability, and moral implications. The analysis will explore variations across outlets, examine the influence of sensationalism on public perception, and assess framing strategies that can better inform public understanding while avoiding moral panic.
Expected Results: The study is expected to reveal diverse framing strategies in digital media in Ireland, highlighting potential editorial biases and sensationalist tendencies that may amplify public anxiety. Anticipated findings include key themes around responsibility, morality, and victim impact, shaping public understanding of online grooming. Sensationalism may be a notable factor, potentially contributing to moral panic.
Conclusion: This study aims to guide media professionals toward balanced reporting, reducing sensationalist tendencies and fostering informed public discourse. By proposing ethical framing strategies, it seeks to improve media practices around online grooming and support a more constructive societal response to child protection challenges in digital contexts.
Keywords
Online Grooming, Framing Theory, Media Influence
| Please also indicate what kind of contribution it is: | Scientific |
|---|---|
| Please indicate what type of scientific contribution it is | Qualitative method study |
